Medical Marketing
Tips and tricks to supercharge new patient volume.
How to get and maintain more patients for your medical practice through digital marketing
1. Systematically collect and showcase positive patient reviews
This is the single most impactful strategy for growing your practice. Implement an automated process (email/text follow-ups post-visit) to consistently collect 5-star reviews on Google and other key platforms. Coach your staff on how to successfully secure reviews from patients while they are in the practice. Positive reviews are today’s word-of-mouth—boosting search visibility, building trust instantly, and directly influencing new patient decisions. No amount of marketing will ever undo a bad reputation, but a great reputation will boost your business long before you ever spend a dollar on marketing.
2. Build a high-performing, user-friendly website
Your website is your digital front door. Ensure it loads fast, is mobile-responsive, and clearly communicates your services, builds trust with your providers, lets people know what to expect when they come to the practice and has multiple contact options. Integrate reviews and booking functionality for maximum impact.
3. Optimize your online presence with SEO
Use medical-specific SEO strategies to improve visibility on Google. Target local and specialty-related keywords, regularly update your site with fresh content (e.g., blog posts or FAQs), and make sure your Google Business Profile is fully optimized and synced.
4. Engage strategically on social media
Rather than just posting, use social media to create a conversation. Highlight patient success stories (with permission), staff spotlights, office updates, and educational content. Social proof builds familiarity and trust, but without engagement, your reach will be severely limited, so create content designed to provoke a response.
5. Invest in targeted online advertising
Use tools like Google Ads and Meta Ads to reach local audiences actively searching for care. Prioritize ad campaigns that promote your top services and link to specially-designed sales funnels intended to maximize conversions.
6. Utilize personalized email marketing
Maintain regular, valuable communication with your patient base through monthly newsletters or targeted updates. Include wellness tips, practice news, and promotions to increase loyalty, remain top-of-mind and encourage word-of-mouth referrals.
7. Enable seamless online appointment scheduling
Offer user-friendly, 24/7 online booking across devices. Integrate reminders and confirmations to reduce no-shows and make the scheduling experience as frictionless as possible.
8. Track your performance and optimize continuously
Use Google Analytics, ad dashboards, and reputation management tools to measure what’s working. Adjust strategy monthly based on patient behavior, search trends, and marketing ROI. Remember – what appeals to you will often NOT be what appeals to new patients, so be prepared to let the data lead the way when it comes to making decisions.
Bottom Line: Is Your Practice Attracting the Right Kind of Attention Online?
If your practice isn’t seeing steady growth, it may be time to rethink your digital strategy. The most effective way to stand out today is by building a strong, trustworthy online presence—starting with consistently gathering and showcasing positive patient reviews. These reviews not only boost your search visibility but also influence potential patients more than any ad or social post ever could.
Your website should work just as hard—functioning as a digital front desk that educates, builds trust, and makes it easy to book. Paired with smart advertising, search engine optimization, and reputation management, your online presence becomes a complete system designed to convert interest into booked appointments.
Social media can still play a supporting role in patient engagement and brand visibility, but it shouldn’t be your primary growth strategy unless it’s being used with intention and measurable results.
Want help building a marketing system that actually brings in patients? Let us connect you with the right team to take your practice further.
Marketing outlets
• Online Reviews (Google, Healthgrades, Yelp)
• Social Media (Instagram, Facebook, TikTok for younger demos)
• Google Ads (especially local search ads)
• Email Campaigns (newsletters and patient journeys)
• Community Outreach & Local Media (where relevant)